Introduction: AI’s Role in Legal Pricing Models
The legal industry’s entrenched reliance on the billable hour shows no signs of immediate collapse, yet advancements in generative artificial intelligence (AI) are slowly reshaping billing practices. A recent report from Lex Mundi brings to light how AI might compel law firms to justify their costs beyond mere hours spent on client work.
Insights from Lex Mundi’s Report
At the general counsel summit in Milan, the potential of generative AI was a hot topic, with discussions centered around its capability to reduce dependency on outside counsel for basic advice. The report states, “Gen AI may now be the technological step-change that finally makes value-based billing a standard reality.”
Skepticism in the Legal Community
Despite the buzz, in-house counsel and legal experts express doubts. Colin Levy, director of legal at Malbek, believes generative AI poses a significant threat to the traditional model but doesn’t see it as an outright killer. Alternative legal service providers (ALSPs) are well-positioned to leverage AI more effectively than larger law firms, partly due to their agility and openness to experimentation.
The Wild West of Legal AI
Ken Callander, principal at Value Strategies, suggests that AI could obviate the need for certain legal services, such as employment law consultations or initial motion drafting. This shift could pave the way for value-based billing, challenging firms to rethink their pricing methodology.

The Human Element
Foster Sayers, VP of legal ops at symplr, underscores the ongoing necessity for attorney oversight, even as AI technologies advance. He raises concerns about the premature displacement of paralegals and legal admins who play a crucial role in training new lawyers.
Lex Mundi’s Acknowledgment
The Lex Mundi report concedes that the billable hour’s demise is unlikely in the short term. Both attorneys and clients find comfort in the simplicity and familiarity of this model, despite its criticisms.
Technology and Billable Hour Panel Insights
A panel at Legalweek in Manhattan discussed the billable hour in the context of technology. The consensus was that clients are more concerned with the value they receive than the billing model itself.
The Future of AI in Legal Work
Sayers notes a lack of widespread AI adoption in legal service delivery, suggesting a cautious approach to integrating AI tools. He anticipates that AI will primarily enhance efficiency rather than drastically cut down on work outsourced to external counsel.
Conclusion: A Shift in Legal Work Dynamics
While AI’s impact on the legal industry’s billing practices is evolving, it is clear that the billable hour remains deeply ingrained. The advent of AI in legal work may not spell a rapid end to this model but indicates a gradual transition towards more efficient and value-focused legal services. As the industry adapts, it could lead to a more balanced work pace for legal professionals.