The UK government has launched a consultation aimed at providing clarity for the creative industries and AI developers on how copyright-protected materials can be used in AI training. The initiative seeks to strike a balance between protecting creators’ rights and fostering innovation in the AI sector, addressing growing concerns around legal uncertainties.
The proposals include measures to enhance transparency and introduce new licensing options that allow creators to control how their work is used. These changes, the government says, are critical for ensuring both sectors can thrive and support its broader Plan for Change strategy, aimed at achieving the highest sustained economic growth in the G7.
A Balanced Approach to Copyright and AI
The consultation suggests introducing an exception to copyright law for AI training for commercial purposes, while allowing rights holders to “reserve their rights.” This approach would give creators greater control over their material and the ability to negotiate licensing deals.
Secretary of State for Science, Innovation and Technology Peter Kyle explained:
“The UK has an incredibly rich and diverse cultural sector and a groundbreaking tech sector which is pushing the boundaries of AI. It’s clear that our current AI and copyright framework does not support either our creative industries or our AI sectors to compete on the global stage.”
Kyle added that the proposals aim to “balance strong protections for creators while removing barriers to AI innovation.”
Lisa Nandy, Secretary of State for Culture, Media and Sport, reiterated the government’s commitment to creatives:
“This government firmly believes that our musicians, writers, artists and other creatives should have the ability to know and control how their content is used by AI firms and be able to seek licensing deals and fair payment.”
Transparency and Fair Payment
To foster trust between creators and AI developers, the government is also proposing new transparency requirements. AI firms would be required to disclose what datasets are used to train their models and how this content is obtained. This would allow rights holders to better understand how their material is being used and ensure compliance with copyright law.
The proposals include safeguards to help smaller businesses and independent creators control their work. For example, a photographer could reserve their rights when posting content online, ensuring AI developers must secure a licence before using their work.
Addressing Personality Rights and Deepfakes
The consultation also explores emerging concerns around digital replicas, such as deepfake imitations of individuals, and whether existing legal frameworks are sufficient to address these challenges.
The government has emphasized the need for continued collaboration between stakeholders, including creators, AI developers, and rights holders, to co-design a framework that works for all.
The consultation is open to all stakeholders, with the government welcoming input to help develop a robust, modern copyright system that meets the needs of both the AI and creative sectors.
For the full release and additional details, visit the official Press Release.
