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Ayora: A Data-Driven Approach to Matter Profitability

Managing matter profitability in law firms is often a fragmented process, relying on manual tracking, spreadsheets, and retrospective analysis. Ayora offers an alternative: a platform designed to provide real-time financial oversight, helping legal and finance teams monitor live matters, track billing schedules, and address potential write-offs before they occur.

Reducing Financial Uncertainty

Legal professionals work with financial data daily, yet tracking profitability at the matter level remains challenging. Ayora integrates with platforms like Aderant, 3E, and Intapp, allowing firms to consolidate financial oversight without disrupting existing workflows.

The platform applies AI-driven forecasting to identify potential budget overruns and billing risks early in the process. This approach allows fee earners and commercial finance teams to make informed decisions before financial risks materialize, rather than reacting after the fact.

Optimizing Billing and Cash Flow

Writing off billable time and delayed invoicing impact profitability, but they are often a result of inefficient tracking rather than client unwillingness to pay. Ayora monitors time on matters as it is being added, identifies upcoming milestones, and alerts relevant users to ensure invoices are issued promptly.

By providing structured visibility into time spikes and billing cycles, the platform aims to help firms reduce write-offs and delays, and improve cash flows without requiring additional administrative work.

Improving Collaboration on Matter Management

Matter profitability is not just a concern for finance teams – it affects legal professionals at all levels. Ayora is designed to facilitate collaboration between lawyers one another as well as their business teams by centralizing financial data, reducing reliance on manual updates, and enabling more structured delegation of administrative tasks.

For partners, ayora acts as the commercial management cockpit; for mid-level and junior lawyers, the platform also provides financial visibility that can support professional development by making commercial considerations more accessible within daily workflows.

Future Development

Since launching in early 2024 – following development in Mishcon de Reya’s MDR Lab incubator – Ayora remains focused on building out its profitability management tools. Looking ahead, the platform is expanding to include proposal-building features that assist firms in structuring competitive pricing strategies.

By integrating financial oversight into existing legal workflows, Ayora aims to provide firms with a structured, data-driven approach to managing profitability while reducing the time spent on administrative tasks.

author avatar
Nicola Taljaard Lawyer
Lawyer - Associate in the competition (antitrust) department of Bowmans, a specialist African law firm with a global network. She has experience in competition and white collar crime law in several African jurisdictions, including merger control, prohibited practices, competition litigation, corporate leniency applications and asset recovery. * The views expressed by Nicola belong to her and not Bowmans, it’s affiliates or employees

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