The Hungarian Competition Authority (GVH) has concluded an investigation into Microsoft Ireland Operations Limited regarding the AI-based Bing search service, accepting binding commitments from Microsoft without formally establishing a legal infringement. The GVH’s concerns stemmed from potentially inadequate, fragmented, and partially English-only information provided to Hungarian consumers about Bing’s AI functionalities, which were integrated in February 2023. In response, Microsoft has voluntarily committed to significantly improve transparency and support the development of Hungarian-language AI. This includes training its AI systems with a cleaned dataset of at least 10 billion Hungarian words and making this dataset freely accessible to other developers. Additionally, Microsoft will undertake educational initiatives aimed at public officials, small businesses, and consumers. The GVH will closely monitor the implementation of these commitments and reserves the right to impose fines for any non-compliance.
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