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Generative AI and the Midsize Firm Emergence: Insights from ABA Techshow 2024

The ABA Techshow, an esteemed event in the legal technology calendar, traditionally celebrated for its focus on solo and small law firms, experienced a noticeable shift in its latest edition, held from February 14-17, 2024. With artificial intelligence (AI) at the forefront of discussions, a new narrative unfolded, underlining the event’s broader embrace of midsize law firms alongside the omnipresent allure of generative AI.

AI at the Forefront of Legal Innovation

As anticipated, AI technologies, particularly those in the generative AI domain, commanded significant attention, reflecting their pervasive impact across the legal sector. Sessions delved deep into the practical applications and ethical considerations of AI, transitioning from introductory explorations to advanced discussions on the technology’s capabilities and future implications.

One session that captured this evolution was “AI Transforming Legal Services: What’s Here, What’s Hype, and Preparing for What’s Coming,” led by industry experts Pablo Arredondo of Thomson Reuters and Daniel Linna of Northwestern Pritzker School of Law. The dialogue transcended basic AI concepts, venturing into the realms of artificial general intelligence (AGI) and the speculative potential of future AI developments.

The Startup Alley competition underscored AI’s dominance, with AI-powered entrants showcasing innovative solutions aimed at enhancing legal practice. Notable among them were AltFee,, and Paxton AI, each leveraging AI to challenge traditional legal processes from billing practices to court reporting and legal research.

Midsize Firms: A Growing Focus

A palpable shift towards midsize law firms was evident at this year’s Techshow, signaling an expansion of the event’s target audience. This shift is part of a broader trend, as technology providers increasingly cater to the unique needs of midsize firms, providing them with tools to compete more effectively in the legal marketplace.

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Clio, traditionally associated with smaller legal practices, exemplified this transition. CEO Jack Newton highlighted Clio’s expansion into the mid-market, reassuring that the company’s commitment to solo and small firms remains unwavering while simultaneously acknowledging the growing relevance of midsize firms.

Implications for the Legal Ecosystem

The evolving focus of ABA Techshow 2024 suggests a broader trend: technology, especially generative AI, is leveling the playing field, empowering midsize law firms to offer competitive services traditionally associated with larger counterparts. Tools like AltFee facilitate alternative fee arrangements, allowing midsize firms to attract clients deterred by the higher costs of larger firms.


The ABA Techshow 2024 not only showcased the latest advancements in legal technology but also reflected a strategic shift in the legal ecosystem. As AI continues to evolve, its integration into legal practices is reshaping the landscape, with midsize firms emerging as key beneficiaries of this technological revolution. The discussions and innovations unveiled in Chicago underscore the dynamic nature of legal technology and its capacity to redefine the industry’s future.

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