FTC chair signals AI developers should be liable for agent conduct

Federal Trade Commission Chairman Andrew Ferguson has said he will resist describing AI agents as autonomous actors with “wills and desires of their own,” signalling that developers who instruct AI tools should bear liability for resulting harm. Speaking at Reuters Momentum AI Austin, Ferguson favoured applying existing legal tools to AI oversight and suggested FTC authority over data breach non-disclosure could extend to AI developers. He noted that reviews of audit trails have consistently shown AI systems carrying out instructions given to them. Separately, the FTC is preparing to request data from consumer-facing companies on personalised pricing practices, and has called for public input on a potential rule to disincentivise tech platforms from allowing fraudulent or misleading ads.

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