New Measures Against AI Misuse
The Federal Communications Commission (FCC) has been actively addressing the potentially misleading use of artificial intelligence in phone calls and broadcasts. Recent actions include mandates for AI disclosures in political ads, a ban on AI deepfakes in robocalls, and fines for a campaign that used AI to mimic President Joe Biden’s voice.
Proposed AI Disclosures for Robocalls
FCC Chairwoman Jessica Rosenworcel is now pushing for even stricter measures. She proposes that all callers must disclose any use of AI in calls to consumers.
“Bad actors are already using AI technology in robocalls to mislead consumers and misinform the public. That’s why we want to put in place rules that empower consumers to avoid this junk and make informed decisions,” Rosenworcel stated.
Implementation and Impact
If the proposal is approved during the FCC’s public meeting on August 7, the agency will begin collecting input on defining AI-generated calls and establishing effective disclosure practices.
The proposed rule won’t ban auto-generated voices, like the familiar CVS reminder calls. However, it will require companies to disclose AI-assisted communications when obtaining consent from consumers and in every subsequent AI-driven call.
Ensuring Transparency and Consumer Protection
This initiative aims to give consumers the ability to identify and avoid calls that pose an increased risk of fraud and scams. The FCC highlighted the need for transparency, stating that these measures “would provide consumers with an opportunity to identify and avoid those calls that contain an enhanced risk of fraud and other scams.”
Public and Industry Response
Several organizations have commented on the proposal, acknowledging the risks AI poses when misused but also emphasizing the benefits of AI-powered tools in combating unwanted calls and texts.
The FCC’s continued efforts to regulate AI use in communications reflect a broader commitment to protecting consumers and maintaining transparency in an increasingly digital world.
For further details, the FCC and Tech Brew have not yet provided additional information. Stay tuned for updates following the August 7 meeting.
