China’s mandatory AI content labelling standards have now come into effect, requiring explicit labelling of all AI-generated content across various media formats, including text, video, audio, and virtual scenes. This regulation, developed collaboratively by four major governmental bodies, mandates both visible on-screen indicators and embedded digital watermarks to identify synthetic content. Service providers are obligated to disclose their identification practices, while users are prohibited from altering these markers. The regulation’s extraterritorial scope compels foreign companies operating in China to comply, reflecting a significant step toward global AI content transparency.
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