The Australian Competition and Consumer Commission (ACCC) has advocated for stronger regulatory powers to monitor the influence of major tech companies in the cloud computing and AI sectors. This recommendation is part of the ACCC’s concluding report from its five-year Digital Platform Services Inquiry, which highlights the urgent need for reform to promote competition and safeguard consumer interests in digital markets. Among other issues, the report noted that (1) how rapidly evolving digital markets and emerging technologies, like cloud computing and generative AI, may exacerbate existing risks to competition and consumers in Australia or give rise to new ones; and (2) given that generative AI developers and deployers generally require access to significant cloud computing power to train and deploy their products, cloud providers may be incentivised to anti-competitively bundle, tie or self-preference their own generative AI products above those of competitors.
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