ACT Independent Senator David Pocock has introduced a new private Senator’s bill titled “The Online Safety and Other Legislation Amendment (My Face, My Rights) Bill 2025” which aims to prohibit the use of digitally altered or artificially generated audio or visual content that depicts a person’s face or voice without their consent by amending the Online Safety Act 2021 and the Privacy Act 1988. The Bill will: (1) establish a complaints system for the non-consensual sharing of deepfake material; (2) strengthen the eSafety Commissioner’s powers to respond to AI-generated harm including the power to issue removal notices and formal warnings; (3) provide clear civil redress through the courts for individuals wrongfully depicted or exploited via deepfake material, including civil penalties for various contraventions including posting deepfake material without consent or failing to comply with a notice requiring removal of deepfake material; (4) define the concepts of deepfake material, non-consensual sharing, and subject of deepfake material; and (5) align domestic law with Australia’s international human rights obligations, including the International Covenant on Civil and Political Rights and the Convention on the Rights of the Child.
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