It is reported that technology industry groups have urged India’s Ministry of Electronics and Information Technology (MeitY) to adopt a more flexible and globally harmonized approach to proposed amendments requiring AI-generated content to be labeled with visible markers covering at least 10% of the display area for visuals, or disclaimers for the first 10% of audio content. Organizations like Nasscom and BSA have expressed concerns that such rigid regulations could stifle innovation and impose undue burdens, particularly on startups and small firms. They advocate for focusing on harmful and malicious content, clarifying definitions of synthetic information, and considering machine-readable markers aligned with international standards to ensure compliance without compromising transparency or user safety.
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